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Carrier Marketing Insights

Know exactly what every agency writes, before you ever call

See every agency's premium, policy count and share against every other carrier they work with. You'll have the full picture before the conversation even starts.

New agency appointments still run on relationships and guesswork instead of data

Your team calls agencies one at a time, relying on relationships and reputation to understand what an agency writes and how much business goes elsewhere.

Marketing Insights turns connectivity data into a real view of every agency: premium, policy count, and share, before you reach out.

Key benefits

What Marketing Insights changes for your distribution team

Fewer wasted appointments

Filter agencies by what they already write and your share of their book. Every call goes to a partner worth the time.

Clear read on shared business

See the exact share of an agency's premium and policies that come to you versus every other carrier they work with.

Unified view of your lines

See how an agency's book splits between personal and commercial, then dig into the policy detail behind either line.

The complete agency picture

Dozens of reports on an agency's premiums, policies, lines of business and industries — the full partnership opportunity, not just your share.

Filter the entire agency network down to the partners that fit

How it works

Search by exactly what you write

Filter by state, current share, policy criteria, and attributes like liability limits and dwelling limits.

See your market share going in

Track your percent of that agency's premium and policies against every other carrier they work with.

See where an agency's business is focused

Break an agency's full book down by line and industry class before the relationship begins.

Filter the entire agency network down to the partners that fit

See the whole network, not one agency at a time

How it works

Pull one report across the whole network

Run a complete data report across every agency in our 38,000-agency network, not filtered down to a single search.

Export the exact view you built

Export exactly what you filtered for, across every tab, no cleanup, ready to go.

Bring agency data into your own systems

Export Marketing Insights data and combine it with your internal data for deeper analysis.

See the whole network, not one agency at a time

Part of Applied

Built on the downloads already reaching your agencies

Policy data moves from carriers into agencies’ management systems through Applied every day. Marketing Insights turns that flow into agency intelligence.

Explore the full carrier suite

Key features at a glance

The detail behind every agency profile, from coverage and industry class to renewals and API access.

  • Personal lines coverage detail

    See homeowners, dwelling fire and auto business broken down by form and limit.

  • Commercial lines by industry class

    Break a book down to the exact NAICS class, from a broad sector view to six digits.

  • Your rank with every agency

    Know your share of an agency's premium and policies against every other carrier they work with.

  • Renewal windows by month

    See how many of an agency's policies come up for renewal each month, and plan ahead.

  • Direct data access via API

    Marketing Insights Plus subscribers pull the same reports straight into their own systems for further analysis.

  • Built on live download data

    Every profile reflects active policies flowing through Applied’s connectivity network, not a stale or partial snapshot.

What carriers see with Marketing Insights

Real results from carriers using Marketing Insights to grow smarter, faster agency relationships.

  • 2x

    Revenue per new agency

    Honeycomb saw over 2x first-90-day revenue after adding Marketing Insights.

  • +$200B

    In premium represented

    See agency insights backed by data representing more than $200B in premium.

  • 38,000+

    Agencies profiled network-wide

    See detailed reports across the entire independent agency network, not just one account.

Common questions about Marketing Insights

Yes. Ivans Marketing Insights is now Marketing Insights, part of the Applied suite for carriers. Only the name changed.

The product, the data and the login carry over, searching agencies and running reports work the same way, and existing subscriptions continue as they are today.

Yes. Marketing Insights is available for both, licensed separately as Marketing Insights Personal Lines and Marketing Insights Commercial Lines, and carriers commonly run both together. Each line has its own search filters and agency-detail reports: homeowners and auto coverage on the personal side, and NAICS-level industry breakdowns on the commercial side.

Ivans Download moves policy, claims and billing data from carriers into an agency's own management system. Marketing Insights uses that same connectivity in the other direction. Instead of sending data out, it turns the policies already flowing through the network into a searchable view of what every agency is writing, so carriers can deepen understanding of the distribution channels and partners.

Yes, for subscribers to Marketing Insights Plus. The API returns the same agency-level reports available in the app, filtered by state, line of business, industry class and more. Access is capped at 100 queries a month per line of business, or 200 a month for carriers subscribed to both personal and commercial lines.

The data reflects active policies as carriers and agencies exchange them through Applied’s connectivity network, so agency profiles update as new business and renewals are downloaded. An agency must be part of that download activity to appear. The view is built entirely from real transactions, not a periodic survey or a static directory.

Marketing Insights covers agency search and the core agency-detail reports for your licensed lines. Marketing Insights Plus adds more reports, direct API access, and bulk export on top of that. Plus, subscribers get the full report set, pull it straight into their own systems through the API, and export to Excel, CSV or JSON.

Go deeper on Marketing Insights

View all resources

See your agencies, ranked and ready

Talk to sales about Marketing Insights, and see your own agency network mapped out before the call ends.

Explore the platform