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Customer Story

Westfield Insurance meets agents inside their management systems

Agents find Westfield’s appetite and quote its commercial business without leaving the systems they already use.

Challenge

Agents expect to quote where they work

Westfield Insurance is focused on reducing friction in its agency experience. Some agents will always prefer to go straight to a carrier’s portal, but Westfield considers commercial quoting within agency management systems table stakes. Carriers that aren’t there risk missing new business and remarketing opportunities.

Westfield Center, OH

Headquarters

29 Years

As an Ivans Customer

Additional Info

Employees: 3,000+

Solution

Appetite and quoting inside the agency’s system

Westfield uses Market Appetite and Commercial Distribution to give agents a direct way to find its appetite and quote commercial business within their agency management systems. Agents can see whether Westfield wants a risk and request a quote in the same place they manage their clients, while agents who prefer the Westfield portal can still use it.

How Applied helps

Westfield’s appetite and commercial quoting reach agents in the management systems they use daily, so Westfield is there when they choose markets.

Appetite agents can find

Agents check what Westfield wants to write before they spend time preparing a submission for the account.

Quotes in the agency system

Agents request Westfield quotes on commercial accounts from their own management system rather than a separate carrier portal.

Present at remarketing

When an account comes up for remarketing, Westfield is already one of the markets the agent can quote on the spot.

Results

Ready when agents place or remarket business

Being available inside agency management systems keeps Westfield in front of agents when they place new business and when they remarket existing accounts. It gives the carrier a way to work with agents on their terms.

Additional Resources